CAROLINE MONAHAN

Offering extensive success elevating the brand vision and voice of organizations to create best in class reputation, building trusted relationships, and overseeing editorial content, media attention, digital and print assets, and creative direction.

RELENTLESS COMMITMENT TO BRAND

Knowing who you are is only slightly more important than knowing who you are not. My key strength as a great brand manager is the dedication to authenticity, and the ability to filter out influences that do not support the values and goals of the organization. It's my belief and fundamental understanding that core values and the things that make an organization unique must always drive messaging and strategy. No exceptions.

BRINGING THE STORY TO LIFE IN WORDS AND IMAGES

At the heart of managing a brand is communicating the story. The story is what connects you with your audience. It makes you relatable, believable, and memorable. My greatest strength is my ability to craft a narrative that captures the attention and heart of the audience while clearly communicating the value proposition of the brand. It can be seen in my blog posts, magazine content and editorials and videos.

DATA DRIVEN STRATEGIST

The analytical side of marketing excites the competitor in me. Understanding how to use data to build audiences and personas, to perfect messaging and to pivot tactics is key to successfully managing resources of money and time. My competitive advantage lies in my insatiable appetite for learning new tools and methods for tracking engagement and conversion. Decision making has never been the same since I became a self-professed "data convert."